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Search Marketing: Get Traffic from Both Paid and Organic Campaigns
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Invest in a 360-degree approach to promoting yourself online!
With 35% of product searches starting on Google, and the average Google search lasting only a minute, it’s critical your business’s product or service appears at the top of search results when a user is searching for it. And you can achieve that using SEO and paid search marketing.
1. Search Engine Optimisation (SEO)
When it comes to dominating search results, increased visibility directly translates to higher traffic, as well as leads, sales, and revenue. Our team of experts can conduct a digital audit for your brand and provide SEO recommendations for your web properties at an additional cost.
2. Search Engine Marketing (SEM)
Markey leads SEM as a competitive advertising strategy that is capable of creating ads tailored to your target audience. Markey leverages paid ads that appear in search results to promote your business efficiently and effectively. These ads generally appear at the top and bottom of search results.
3. A/B testing that complements SEM
Optimizing your search ads can increase your conversion with search generated leads, thus reducing your average CPC. However its important to show most relevant content in the context of the search terms landing the traffic to your site. Hence you need to setup multiple landing pages for different search terms and test different landing pages for optimum results. Markey can facilitate this optimization with different landing page configurable for each campaign.
Frequently Asked Questions
The concept of Search Engine Marketing strategies is quite simple.
When someone is searching for a product or service online, it means they are ‘hunting’ and they are in need of relevant information to meet their immediate or any future need.
A signal is sent to the search engine that the person is looking for information and the search engine provides relevant webpages to the individuals, this channels the person (and eventually traffic) to the most appropriate website.
With an increasing number of consumers researching and shopping for products online, search engine marketing is a crucial part of any online marketing strategy for increasing a company’s reach.
In fact, the majority of new visitors to a website find it by performing a query on a search engine. Search Marketing is a very effective way for businesses to reach specific customers based upon their unique search intentions and search keywords used.
You can make your brand/product ads appear to consumers who are searching online, by targeting search keywords closely related to your products or services or industry or location or even your competitors. Paid ads can help complement your organic search presence, especially when the organic search presence is not strong for a small/new business or brand.
Search engine marketing strategies are focussed on improving your websites’ visibility in search engines. In simple words, Search Engine Marketing strategies are anything that you do to optimize your property’s ranking in search engines and in turn, increase traffic to your site.
Search Engine Marketing strategies broadly include
- Search Engine Optimization
- Paid ads in search engines
- Search retargeting
- Submitting sites to directories relevant to your industry for backlinks
